Transforming Workplace Differences Into Breakthrough Business Results!

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Turn differences into strengths, build powerhouse teams, and drive unprecedented growth and innovation.

Nationally Recognized Expert and 4X Bestselling Author on Leadership, Workplace Culture, Marketing & Sales, the Customer Experience and Consumer Trends

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Let's Start Transforming Workplace Differences Into

Your Competitive Advantage!

Today's most successful organizations understand that true competitive advantage comes from their people. Kelly McDonald, trusted by global brands like Toyota, Nike, and NASA, shows leaders exactly how to build teams that consistently outperform, innovate, and drive exceptional business results.

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Build Stronger Teams

Stop struggling with workplace tensions and start leveraging differences as your greatest competitive advantage. Kelly's proven approach turns different perspectives into powerful drivers of innovation and growth.

Drive Better Results

Move beyond surface-level initiatives to create measurable impact on your bottom line. Learn how leading organizations like Toyota and Nike use cultural intelligence to outperform their competition.

Create Lasting Change

Replace uncertainty with confidence using Kelly's practical, step-by-step framework for creating sustainable change. Get the tools you need to build an environment where every team member contributes their best work.

“She has a unique message that can benefit everyone.  I would refer her as one of the top, top speakers we have ever had…. And a great value.”

“Kelly hit it “out of the park”

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“Kelly's approach completely transformed how our teams work together.”

Her strategies are practical, actionable, and deliver real results.

Senior VP, Global Operations, Toyota

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How to Work With & Lead People Not Like You

KELLY McDONALD’S SIGNATURE KEYNOTE

Turn workplace differences into business success. This high-impact session shows why teams with different perspectives drive better business results and how to make that happen in your organization. Learn specific tactics for working effectively across differences, whether they're cultural, generational, or communication styles. Includes practical strategies for leading modern teams, fostering innovation, and turning potential friction points into opportunities for growth.

Kelly provides practical, actionable strategies to:

  • Build stronger team communication and collaboration

  • Create an environment where all team members contribute their best work

  • Turn cultural differences into drivers of innovation

  • Implement proven techniques that boost team performance

ADDITIONAL KEYNOTE TOPICS

Marketing & Selling to People Not Like You

Capture new business by connecting with customers different from you. Learn how to break through barriers and build trust across differences in gender, age, culture, and communication preferences. This session delivers five specific, low-cost tactics you can implement immediately to grow your business with new customer segments. Includes real-world examples from successful companies and proven strategies for standing out from your competition.

Crafting Customer Experiences for People Not Like You

Create deep, values-based connections with different customer groups. Using consumer insights and real-world case studies, Kelly shows you exactly how to recognize, understand, and cater to different customer segments' unique needs and values. Learn practical approaches for building trust, recovering from mistakes, and creating memorable experiences that drive loyalty and referrals across all customer groups.

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Why Kelly’s Programs Deliver Results:

  • Practical, actionable strategies you can implement immediately

  • No-cost tactics that work in real-world situations

  • Based on proven success with organizations like Toyota, Nike, and NASA

  • Customized content for your industry and specific challenges

  • Focused on measurable business outcomes and ROI

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Nationally Recognized Expert and 4X Bestselling Author on

People & Culture, Community within Organizations, Marketing & Sales, the Customer Experience and Consumer Trends

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Real Talk, Real Change: The Business Leader's Guide to Workplace Equity

Skip the rhetoric and get straight to solutions. McDonald delivers a clear-eyed roadmap for leaders ready to move beyond good intentions to meaningful action on diversity and inclusion.

With the innovative STARTING framework, you'll learn exactly how to identify blind spots, handle difficult conversations, and create lasting organizational change—no matter your company's size or starting point.

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Buy now on

Book cover titled 'Crafting the Customer Experience for People Not Like You' by Kelly McDonald, with green, black, and white text and design.

Kelly reveals straightforward techniques to connect with untapped market segments that represent significant growth opportunities for your business.

Kelly demonstrates exactly how to create meaningful connections with customers who have different needs, preferences, and expectations.

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Meet Kelly McDonald

Kelly McDonald is a four-time bestselling author and one of the nation's leading experts in diversity, equity & inclusion (DE&I), leadership, and marketing to people "not like you." As the founder of McDonald Marketing, twice named one of the "Top Ad Agencies in the U.S." by Advertising Age magazine, she has worked with iconic brands like Toyota, Nike, Harley-Davidson, and NASA. Her dynamic presentations combine high-impact content with engaging humor, making her one of the most sought-after speakers in America, delivering 80-100 professional speaking engagements annually.

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